Monday, October 10, 2011
U.S. Study: Tablet owners use fewer books. Newspapers and game console.
After an online poll by GFK MRI among 3,000 U.S. citizens, one for them to play the most popular activities on multimedia tablet-like, the iPad. 69 % of respondents enjoy with Angry Birds & Co. The second-favorite pastime of the American owner of the tablet exchange on social networks (59 %), followed by a look at the weather map and listening to music. 42 % read electronic books. The share of news magazines and on the tablet is consumed, with more than 28 %.
The entertainment value of the tablet is apparently so great that indicate 40 to 44 % of Americans, fewer newspapers, magazines and printed books to read, since they have a Tablet. Equally strong lost the use of desktop computers. Most interest to them but otherwise like game consoles and handheld. Here indicated less 59 % use them. The television viewing and cinema visits with 25 or 17 % suffered much less from the tablet competition.
The lack of other electronic toys could also be related to their age. While the iPad was introduced only a half years ago, but Xbox 360, PlayStation 3 and Wii for over five years on the market. The competition of touch devices to receive notice most of the Japanese game maker Nintendo, which launched in March handheld console 3DS previously could not meet sales expectations and was recently reduced in price significantly. The Sony wants to bring in early 2012 with the PS Vita, a successor of the PSP on the market. Given the changing consumer habits analysts predict the device, despite its technical leadership ability a difficult future.
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