iTunes-inventor Conduct Apples TV Project - license problems

The question is not whether an integrated Apple TV comes with Internet access will bring, but when the case is

Piper Jaffray analyst Gene Munster sees Apple until the end of 2012 to leave jobs biographer Walter Isaacson tells of a breakthrough that will have reached the late Apple founder before his death. The financial news service Bloomberg wants now to the question "Who?" know the answer: The development of the Apple TV is the lead software engineer Jeff Robbin, who had developed for Apple's iTunes. According to Walter Isaacson Steve Jobs have spoken of a TV set that was to serve "totally easy" to "seamlessly with all your devices and icloud" sync and on the "simplest user interface, you can imagine" operative.

Robbins was in 2000 joined with Apple as the Mac maker SoundJam, developer of the eponymous Jukeboxsoftware took over. SoundJam from iTunes was finally, the center of Apple's media distribution and management. As our colleagues at Macworld UK report, Robbin is the time Steve Jobs has convinced even make iTunes compatible with Windows - in retrospect, one of the smartest decisions Apples.

Jean-Louis Gassée, Apple leading manager from the early days of the company holds the concept of an Apple TV device for "exciting", and it was "obvious that it will come." The simple user interface, spoke of the jobs may be related with the language assistant Siri. Nice idea: It speaks to his TV: "Siri, show me something interesting and exciting on TV" - and Siri replied: ".. I'm sorry, I could not find anything interesting on TV Just read a book once"

While on the technical side overcome the biggest hurdles appear to licensing issues may delay the debut of the Apple TV. The analyst Shaw Wu sees problems arising from the desired simplicity of the offer. While the iTunes store, customers currently pay for every download and for each series-pass extra, to the Apple TV only cost a one time monthly fee and the user can compile the program itself. This is in terms of licensing, "much more complicated," notes Wu. Apple could, however, speculate that the Netflix, Hulu, and iTunes itself Youtune triggered pressure on operators of cable networks and satellite channels this could drive to licensing for the Apple TV. Apple wanted to put on television over the Internet (IPTV) would create even more pressure on Apple's data centers and the network in general, leads Wu continued. Netflix currently consumes about 20 percent of the total Internet bandwidth in the U.S.